How to Become a Sales and Marketing Expert

This engaging TopJobGuide® gives you everything you need to launch a successful career in sales and marketing and it’s a one-stop shop for anyone who wants an in-depth understanding of this dynamic area of business. Rather than just another sales book, it’s a rich and informative resource that you will want to consult for years to come.

The author, David Styles, has a Master’s degree in Business Administration and more than 20 years experience in sales and marketing from the shop floor to the boardroom. He now specialises in buying and selling businesses worth many millions. The guide covers everything from broad concepts such as the relationship between public relations, marketing and advertising to specific sales strategies - from building rapport to closing the sale. Packed with resources, tips and insights this guide offers you a rare opportunity to gain an ‘eagle’s - eye view’ of the industry.

Table of Contents

Welcome to the TopJobGuides®: How to Become a Sales and Marketing Expert

About the author

LEARNING ABOUT SALES AND MARKETING: THE BASICS

What is sales?

What is marketing?

Marketing mix

Product

Price

Place

Promotion

Advertising

Public relations (PR)

Publicity

Selling (direct selling)

Trade promotions (aka simply 'promos')

Direct marketing

Corporate advertising

Electronic promotions

Telemarketing

Summary - What is sales? What is marketing?

PROFESSIONAL SALESPEOPLE

Product sales

Customer rapport

Closing the sale

A CAREER IN RETAIL PRODUCT SALES

Retail service sales

Business-to-business sales

How to make a start in professional sales

SELF-CHECK: DO I HAVE WHAT IT TAKES?

WHERE TO GO FOR RESOURCES AND INFORMATION

EARNING POTENTIAL AND REMUNERATION SCHEMES

Promotion and executive opportunities

MARKETING PROFESSIONALS

Types of marketing jobs-what they do

Making a start in the marketing profession 1. Product 2. Price 3. Place 4. Promotion

MARKETING RESOURCES AND INFORMATION

LEGAL AND ETHICAL CONSIDERATIONS

CONCLUSIONS

GLOSSARY OF TERMS